Digital Marketing
Course

The Complete Digital Marketing Blueprint

Digital marketing is one of the highest-demand skill sets in the world right now — and in Northeast India, businesses are rapidly shifting their marketing budgets online. Every local business, brand, and entrepreneur needs someone who understands how digital marketing works.

This course takes you from zero to a competent digital marketer in 3 months. You'll work on live campaigns, real social media accounts, and actual ad spend — not theoretical exercises. Graduate ready to work as a digital marketing executive, or to market your own business.

What You'll Learn

• 01
  Digital Marketing Foundations

  The digital marketing ecosystem, buyer journey, funnel strategy, and how different channels (search, social, email) work together to grow a brand's online presence.
• 02
  Search Engine Optimisation (SEO)

  Keyword research, on-page optimisation, technical SEO basics, backlink strategy, and using Google Search Console and SEMrush to track and improve rankings.
• 03
  Social Media Marketing

  Platform strategy for Instagram, Facebook, YouTube, and LinkedIn. Content calendars, posting strategies, hashtag research, reels, and community growth tactics.
• 04
  Google Ads (Search & Display)

  Creating and managing Google Ads campaigns — keyword targeting, bidding strategies, ad copy writing, Quality Score optimisation, and reading performance reports.
• 05
  Meta Ads (Facebook & Instagram)

  Audience targeting, ad formats (carousel, reels, stories), campaign objectives, A/B testing, pixel setup, retargeting, and reading the Ads Manager dashboard.
• 06
  Content Marketing & Copywriting

  Writing compelling captions, ad copy, blog posts, and email newsletters. Understanding content strategy, brand voice, and using AI tools to accelerate content creation.
• 07
  Email Marketing

  Building email lists, writing effective campaigns, segmentation, automation sequences, and measuring open rates and conversions using tools like Mailchimp.
• 08
  Analytics & Reporting

  Google Analytics 4, Meta Business Suite reporting, and building a monthly marketing report. Learn to read data and make decisions that improve campaign performance.

Where This Course Takes You

Who Should Join?